Former investment management professional turned growth marketer with 9+ years driving user and revenue growth for top mobile developers TikTok, Coinbase, Meta, Microsoft, Machine Zone, Zynga along with early-stage startups. Experience with all cycles of company growth, whether from ‘0 to 1’, '1 to 10' or '10+', managing spend ranging from $250K to $30M/mo for nearly two dozen apps/businesses spanning gaming, fintech, crypto, real estate, e-commerce, and gen-AI. I've managed nearly $300M in paid media across all prominent paid social, social, search, mobile, display and connected TV, building a consistent track record of scaling paid media while exceeding ROAS or CAC targets.

I enjoy building out growth infrastructure including MMP integrations, attribution, reporting, GTM plans and creative. I’ve worked across nearly every stage of growth (0 → 1, 1 → 10, and 10 → 100), often stepping in as a hands-on 'player/coach' for lean teams, serving as an internal consultant within larger orgs, or lead on cross-functional projects spanning partnerships, product marketing, growth product, ad-tech, creative and analytics.

Outside of growth, I'm passionate about fitness and volunteering. I'm a competitive powerlifter, caregiver, and board member of LFE Foundation, a nonprofit endowment fund empowering the AAPI community via scholarships and education grants.